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    You take care of your baby. We'll take care of you.

    You take care of your baby. We'll take care of you.

    Designed in Denmark since 1996

    Natural fit – In step with you

    Recommended by midwives

    Designed for all mothers

    Environmentally friendly materials

    Postpartum package

    TO THE NEW MOM

    Everything for the first few weeks, gathered in one package

    The postpartum package supports comfort, hygiene, and healing in the time after birth. A thoughtful baby shower gift – or a personal must-have for yourself.

    Postpartum package

    499,95 kr

    See the whole package →

    AWARD-WINNING INNOVATION

    Gel-Support® that supports you.

    Our patented gel wire softly distributes support under the bust — without hard wires, without pressure. Developed in collaboration with midwives for the changing shapes of pregnancy and nursing.
    • Soft gel support without underwire pressure
    • Easy one-hand nursing access
    • Seamless comfort for delicate skin
    Shop Gel-Support
    2 millionMOTHERS SINCE 1996
    You grow a human — we'll handle the bra So comfortable, you forget it's there Trusted by 2M+ moms since 1996 Real comfort for real motherhood

    We create comfort with empathy, so you can focus on what matters: your baby, your body, and your well-being.

    Read more

    Blog posts

    Hvorfor bider baby under amning?

    Hvorfor bider baby under amning?

    Når din baby bider under amning, gør det ondt, og det er helt naturligt at blive både overrasket og ked af det. Men et bid er næsten aldrig et tegn...

    Hvordan forbereder man sig til amning?

    How do you prepare for breastfeeding?

    The best preparation for breastfeeding is less about doing something to your breasts beforehand and more about gathering knowledge, getting a few practical things ready, and knowing where to get...