Quality and care
Our heart and soul
The story of Carriwell
The story of Carriwell is that we are a Scandinavian company that has designed, developed and improved our comfortable and supportive underwear for both pregnant and nursing mothers since 1996.
Our philosophy is to work with mothers and experts like midwives, lactation consultants, designers and textile engineers to create the most functional nursing bras and the most supportive maternity belts available.
With over a million of the world's best mothers having experienced the comfort of Carriwell nursing bras or support belts, we feel proud that we are meeting our goals every day.
At the heart of Carriwell is an invitation to enter a world where motherhood is more than just a phase of life; it is a transformative journey that deserves the best. Welcome to an experience that goes beyond just nursing clothes, because at Carriwell we are more than just a name – we are your trusted support on this remarkable journey through motherhood. With our strong commitment, we create a personalized experience that not only dresses you, but also empowers and supports you every step of this important journey.
At Carriwell, we believe that comfort, functionality and support are at the heart of our products. We don’t just offer clothes – we offer an experience of well-being and support that follows you from pregnancy to breastfeeding. By adding comfort and support to every stage of motherhood, we give you not only convenience, but also the freedom to immerse yourself in being a devoted mother and an independent woman.
Our Danish roots are deeply rooted in our identity, but our vision reaches beyond the country’s borders. Carriwell is not just a Danish brand. It is an offshoot of Scandinavian values with a focus on excellent functionality, affordability and sustainable simplicity. Our designs are not just an expression of fashion – they are a celebration of timeless quality that resists trends and remains relevant, no matter where in the world you are.
Innovation at its best
The Carri-Gel Revolution
At Carriwell, we believe that innovation is at the heart of progress. Our groundbreaking Carri-Gel technology confirms this belief.
and is a result of our commitment to innovation.
By replacing stiff metal underwires in bras with soft gel, we have created more than just a new breastfeeding experience – we have created a natural
and comfortable experience that also supports your milk production without any problems.
Our dedication to your well-being is reflected in all our actions, and our products are a living expression of this unwavering dedication.
Decades of expertise
Together from 1996 and into the future
Our journey began in 1996 when we began a partnership with women like you. Over the years, our experience and insights have shaped the development of the products we are proud to have in our range today. We have shared this journey with thousands of mothers around the world, and our products are created with the needs of comfort, functionality and support in mind at every step of the journey.
We understand that the journey is not just about clothes, but about feeling empowered, supported and loved in every moment. With our bespoke designs and sustainable approach, we aim to empower you to embrace motherhood with comfort, confidence and unconditional love.
A humble beginning – from hand-rolled hospital panties to an established global presence
Our inspiring journey began in humble surroundings, where hospital panties were rolled up with close family and friends. These humble beginnings evolved into our commitment to create something unique and meaningful for mothers around the world. Today, we have proudly and joyfully grown into a recognized global player in maternity and nursing wear, headquartered at Virkelyst 10, 7400 Herning.
Family-like growth, both personally and professionally and across continents
Virkelyst 10 is not just a physical address, it is the heart of our company. It is here that our dedicated team, spread across several continents, work closely together as an extended family. Our growth journey has not only involved an expansion in size, but also in heart and vision. From our humble beginnings, we have managed to maintain the family atmosphere and camaraderie that laid the foundation for our work. We are more than just colleagues – we are a global family of creative minds who share dreams and goals, and who together create clothes and products that make a positive difference in the lives of mothers across cultures and borders.
Our Future: Continued Growth and Global Community
Our story is living proof of how even the smallest dreams and ambitions can blossom into something meaningful and life-changing that transcends borders. With Virkelyst 10 as our firm foundation and our worldwide team as our driving force, our journey is far from over. We look forward to continued growth as a global working family and as a brand that enhances the journey of motherhood with comfort, support and love across continents.
Welcome to our global home, our international heart, our Carriwell. Together we create stories of strength, unity and beautiful motherhood – across nations, cultures and corners of the world.